Page 87 - 2019 Annual Report Council of Agriculture, Executive Yuan

Annual Report 2019 Council of Agriculture, Executive Yuan
Taiwan held its first-ever "Taiwan Agricultural Products Promotion Expo" in Russia.
specialties in international trade shows such as "Foodex Japan," "VIV Asia" (a livestock expo in Thailand), and "AGRIWEEK" in Japan as well as at "Taiwan Expo" activities held in Indonesia and India. A total of 44 companies took part in these events and 325 business negotiations were conducted, creating up to NT$790 million in business opportunities. Among these events, Foodex Japan alone accounted for NT$660 million.
(8) Building direct sales and multiple sales channels for agriproducts
In order to provide consumers with agriproducts that are fresh, safe, eco-friendly, and high quality, and that have special local characteristics, since 2013 the COA’s Agriculture and Food Agency (AFA) has guided the setting up of "farmers’ markets" and "direct sales points for farmers." In addition, since 2015 the AFA has worked with rural communities to strengthen marketing of niche local products and has guided the setting up and operation of "community shops" and "community markets" as well as direct sales points for farmers and farmers’ markets. Farmers’ associations at all levels, in cooperation with rural communities, map out a venue for these activities, use old existing buildings, or use farmers’ association supermarkets or exhibition and sales centers to become focal points for marketing the community’s niche local products. As of the end of 2019, the COA had guided the establishment of farmers’ markets in 12 locations, direct
There were a record number of exhibitors at the "Taiwan Pavilion" at the "2019 Taipei International Food Show" (also known as "Food Taipei").
COA Deputy Minister Chen Tian-shou presided over the opening activities for the "Taiwan Fruits and Halal Food Festival" in Malaysia.
The COA held a press conference to celebrate the first exports of Taiwan guavas to the United States.
sales points for farmers in 20 locations, and community shops in 40 places. These provided additional sales centers for agriproducts supplied by local farmers.
In order to continue to construct direct sales channels for farmers and provide consumers in the Taipei area with premium domestic agriproducts, the COA has guided the setting up of holiday or weekend farmers’ markets at regular intervals and at two regular locations in the Taipei metropolitan area: the Hope Plaza in Taipei and the Yuanshan venue of the Taipei Flora Expo. We offer municipal, city, and county governments help with recommending that farmers hold exhibitions and sales promotion
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