Page 116 - 2018 Annual Report Council of Agriculture, Executive Yuan

Collective Singing The Harvest Song Unit 4: Marketing Agricultural Products and Communicating Rural Policies (4) Promoting rural tourism A. Agricultural tourism The COA works to create a tourist friendly environment for leisure farms, innovate value- added for these farms, strengthen the quality of manpower and overall service capabilities in the rural leisure industry, and guide leisure farms to move towards having themes, having unique characteristics, being “smart,” and being regional. By the end of 2018, the COA had designated 91 “recreational agriculture areas,” licensed 437 leisure farms, and assisted 125 “Tian Mama’s cuisine units,” to enrich the special character of rural tourism. As part of a series of activities to celebrate National Fishermen’s Day, President Tsai Ing-wen praised model fishermen. Domestic and foreign tourists can enjoy the fun of fruit-picking all year round by participating in Taiwan fruit tourism. 114