Page 117 - 2018 Annual Report Council of Agriculture, Executive Yuan

Annual Report 2018 Council of Agriculture, Executive Yuan The Su’ao District Fishermen’s Association promoted local fishing culture through the 2018 Mackerel Festival in Nanfang’ao. The COA also promoted 234 themed rural itineraries, including “fruit-picking tours,” and combined these with local rural festivals to develop regional tourism activities. We also deftly used online social networks, cross-domain integration, and virtual sales channels to attract tourists from home and abroad to rural areas. There were about 27.6 million journeys by tourists to rural leisure and travel destinations, of which 610,000 were by foreign tourists, creating production value of NT$10.8 billion and promoting “local production, local consumption.” Also in 2018, the COA carefully reviewed and selected 35 high-quality “rural experiential communities,” which we promoted to the public so they can enjoy visits to rural communities and experience local customs and culture. Of these, 15 trips People using a recreational fishing boat to undertake a whale-watching expedition. were put on the “ezgo” website so citizens can buy tickets for them online. There were also six barrier-free rural experiential tours, so that the elderly and handicapped could also enjoy exciting rural experiences. B. Fisheries-related leisure and tourism The COA held 53 promotional activities for sheries industry culture and recreational fishing. In terms of recreational fishing promotion, we created an integrated platform for Internet information about recreational fishing, and also provided domestic and foreign tourists with information about boats available for marine eco-tourism and recreational fishing. Surveys showed that in 2018 there were a total of 10.137 million participants in coastal fisheries recreation and eco-travel, creating about NT$3.18 billion in production value. 115