Page 114 - 2018 Annual Report Council of Agriculture, Executive Yuan

Collective Singing The Harvest Song Unit 4: Marketing Agricultural Products and Communicating Rural Policies B. Strengthening marketing and promotion of premium agriproducts To strengthen marketing publicity for the “Top 100 Premium Agricultural Products of Farmers’ and Fishermen’s Associations,” we used information and communications technology to attract consumers, and provided product catalog and e-book download services on the agricultural “ezgo” website (https://ezgo.coa.gov. tw/). We also cooperated with the “Ponta” website of the Eastern Multimedia Group to produce informational live video feeds direct from production areas, which were broadcast on social networks monthly. The COA further created a Facebook fans page to market “Haiyan” (“Seafood Banquet”) premium seafood products, and continued to drive upgrading of domestic seafood in the areas of quality, safety, and renement In 2018 the COA guided farmers’ and fishermen’s associations at all levels to set up brick-and-mortar outlets as well as virtual special areas for selling the “Top 100 Premium Agricultural Products of Farmers’ and Fishermen’s Associations” and agro- gift and souvenir items, to facilitate the purchase of these items. They set up sales points on the “Country U Box” online purchasing platform of the New Taipei City Farmers’ Association, at the Banqiao District Farmers’ Association, the Dahu District Farmers Association, the Chishang Township Farmers’ Association, and the Mellow Fields Hotel. The COA also provided Awards ceremony for elderly-friendly foods. exhibition and sales opportunities for “Rural Good Products” on the Country U Box electronic emporium, at the “Uncle Sweet” Taiwan sweet potato outlet in the main hall of the Yunlin High-Speed Rail station, at the Tai’an northbound and southbound service areas of National Freeway No. 1 and at the Dongshan service area of National Freeway No. 3, at the Dong Li Family-style B&B direct sales center in Yuanli Township of Miaoli County, at the Takegreen Farm and Miaoli Cultural Park, and at pop-up counters in department stores. The COA also marketed premium farm, forestry, fisheries, and animal husbandry products during special events. These included the “Taipei International Food Show,” the “Winter Sale Expo for Premium Agri-food Products of Assured Safety,” the “2018 Forestry Market: The Forest Goods Shop,” the “Taiwan Culinary Exhibition,” and the “Taipei International Travel Fair.” The COA participated in these large- 112