Page 112 - 2018 Annual Report Council of Agriculture, Executive Yuan

Collective Singing The Harvest Song Unit 4: Marketing Agricultural Products and Communicating Rural Policies In the future, following the amendment of the “Agricultural Production and Certication Act,” the COA will pro-actively promote the adoption of regulations governing a management system for primary processing sites for agriproducts, and will hold additional local explanatory seminars. We will implement grading guidance and food safety management, strengthen guidance and improve software and hardware facilities, and undertake training of personnel, all in order to conform to the relevant rules of the “Act Governing Food Safety and Sanitation” and the Good Hygienic Practices standards, in order to proceed with certification of “primary processing sites for agricultural products.” (3) Promoting premium agriproducts A. Innovating new value for agriproducts In 2018 the COA guided farmers’ associations, rural communities, and related organizations to use local agricultural resources to develop rural economic enterprises and rural travel itineraries, and we also constructed sales channels; besides providing innovative new value for agriproducts, these steps aided rural economic development. We also selected 144 products from 95 farmers’ associations and nine fishermen’s associations for the “Top 100 Premium Agricultural Products of Farmers’ and Fishermen’s Associations.” The Wufeng District Farmers’ Association Winery won a gold medal at the Concours Mondiale de Bruxelles for its “lichee and honey liqueur.” Moreover, the COA highlighted “Rural Good Products” to encourage rural communities to develop marketable products that reect the unique characteristics of the locality. In addition, we developed 26 agro-gift or souvenir items. Besides increasing the value-added of agriproducts, these measures aided rural economies, creating nearly NT$600 million in production value. In 2018 the COA guided 20 rural wineries to create products flavored with ingredients unique to local agriculture in their respective areas. We guided production of 190,000 liters of wines and liqueurs, with production value 110