Page 90 - 2019 Annual Report Council of Agriculture, Executive Yuan

Pleasurable Banquet: Distilling beautiful fragrances Unit Four: Upgrading the Competitiveness of Rural Industries
Opening ceremony for the "Sale Expo for Premium Agri-food Products of Assured Safety," held at the EXPO Dome at the Taipei Expo Park.
The "Rural Good Products" selection brings together premium quality products from rural communities.
Food Industry Show 2019," and also organized the "2019 Sale Expo for Premium Agri-food Products of Assured Safety," mediating sales to domestic and international buyers. Through a variety of activities and displays, the COA informed consumers about the meaning and special features of "Traceable Agricultural Products" and "Organic" labels so that everyone can support domestic agriproducts together. We also invited selected producers of premium farm, fisheries, and animal husbandry products to these events to increase the exposure of and market premium agriproducts.
In addition, the COA continued to hold activities on the theme of "mullet roe industry culture" in six major mullet roe producing areas including Hsinchu, Changhua, Yunlin, Chiayi, Tainan, and Kaohsiung, in order to continue to develop the special features of this culture and promote economic development in fishing communities. We also made efforts to build up the "Taiwan Wood" brand to increase the visibility
of domestic wood and bamboo materials among consumers, raise market share, and initiate a sustainable cycle of afforestation, use, and reforestation. The COA introduced the international norms and standards of the Forest Stewardship Council in order to ensure a win-win-win situation for the economy, society, and the environment.
9. Developing Rural Tourism
(1) Agricultural tourism
The COA works to create a tourist friendly environment for leisure farms, innovate value- added integrated experiential itineraries for these farms, strengthen the quality of manpower and service capabilities in the rural leisure industry, and guide leisure farms to move towards having themes, having unique characteristics, being regional, being international, and being "smart."
By the end of 2019, the COA had designated a total of 95 "recreational agriculture areas," guided 463 leisure farms in getting licenses, founded 117 "Tian Mama’s cuisine units," and selected 41 agricultural souvenir items, thereby enriching rural tourism. The COA also (i) promoted 69 themed itineraries, including seafood, flowers, and "Rural Kitchen," as well as 283 ticket packages for independent travelers; (ii) selected 45 outstanding "rural experiential communities" and combined them with agricultural festivals to develop regional travel activities; and (iii) deftly used online social networks, cross-domain integration, and virtual sales channels to facilitate purchasing and enjoyment of exciting farming and fishing community tours by travelers. In addition, we did extensive promotion of rural tourism for the domestic travel market, while also developing international markets including those for travelers from New Southbound Policy partner countries (such as Malaysia, Singapore, the Philippines, Indonesia, Thailand, Vietnam, and Brunei), Hong Kong and Macao, China and Russia, Japan and Korea, and Muslim communities. There were 621 reports in the
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