The investigation focused on data collection of kumquat in the major production area of llano Data of different sales distribution were analysed to determine the sales performance. It was obvious that the production area of Ilan kumquat is decreasing rapidly for the labor's ageing, depressed fruit price, extra harvest charge and monopolized the market of specific wholesalers. The price and profit of kumquat fruit were obviously influenced by different sale distribution channels. Several aspects should be emphasis on future development and sustainable management of kumquat industry in Ilan which includes the assurances of reasonable purchased-price, multiple marketing strategies, and encouragements of fresh fruit production to promote the fruit value.