Being the third most valuable agricultural export in Taiwan, Phalaenopsis orchid undoubtedly wins reputation of “Kingdom of Phalaenopsis” worldwide. Due to the large quantity of small-medium Phalaenopsis orchid nurseries continovoly developing new varieties, Taiwan holds the advantage in the Phalaenopsis orchid market in the wolld. However, with the changing rapidly in markeplace, the circumstance of Taiwanese Phalaenopsis orchid industry is also changing rapidly. Along with the cooperation and competition with the United States, Japan and the Netherlands, the work division within Taiwanese Phalaenopsis orchid market is now more refined. Besides, after sniffing the potential of Phalenopsis' profits, various large enterprises have expanded their business in agriculture, endeavoring to obtain shares of Phalaenopsis orchid market, making this industry in Taiwan even more competitive. In this situation, small-medium Phalaenopsis orchid nurseries are facing the problem to compete with large-scale enterprises, and thus how to maintain market share is currently a huge challenge to small-medium Phalaenopsis orchid nurseries. This research focuses on a Taiwanese small-medium size Phalaenopsis orchid nursery by actual interview with the case company, along with the analysis of SWOT and business model, this research analyzed the advantages and disadvantages of the company, and having a glimpse of Taiwanese Phalaenopsis orchid's current export status. The findings of this present research will provide appropriate business strategy for Taiwanese small-medium Phalaenopsis orchid nurseries to compet in a wider international market.