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花蓮縣赤柯山與六十石山金針產地轉型休閒農業區之研究

Research on Day Lily Farms' Transformation to Leisure Farms in Hualien County

摘要


金針產業因走私進口等各種衝擊使得農民無法賴以維生,而金針山具有的田園景觀正適合發展觀光旅遊。本研究以實地勘查了解其在環境資源方面皆具有極佳的發展潛力;以訪談業者方式了解轉型後農民的確有50%以上的收入來自遊客消費,而由農作轉型休閒業,對於服務遊客的技巧或是導覽解說之教育訓練,以及舉辦促銷活動等,依然有賴政府協助;本研究亦訪問農會輔導人員,得知赤柯山最大的問題在於土地為國有林地,使得農民無法貸款,無法合法建造較為理想的民宿環境,而六十石山最嚴重的問題在於水源不足。由遊客願付價格和實際支付價格分析,赤柯山和六十石山的消費者剩餘分別為684.83元和691.95元;以條件評估法了解此二處遊客旅遊的遊憩效益,赤柯山的遊憩效益總價值為9110.13元,六十石山為12396.13元。以IPA法了解遊客所重視之遊憩項目與滿意度,得知遊客最重視之遊憩項目為環境清潔、當地交通路況、住宿設備、自然景觀之獨特性、風土民情等,實際參與後滿意度也高。對環境衛生重視度高,但滿意度低,也是最需要改進項目。

並列摘要


The farmers in Chike Mountain and Liushidan Mountain of Hualien County could not make their living out of by farming day lilies anymore; yet, the rural landscape in these areas is suitable for developing tourism. The development of get-a-way farms in these areas is therefore full of vitality. By the ethnographic investigation, this research illustrated that the environmental resources did have very good potential in development. By interviewing the local practitioners, this research revealed that more than 50% of the farmers' income came from the travelers' consumption after the transformation, but the farmers still depended on the government's assistants on skills to serve the travelers, to train the navigators of local customs, and to held the promotion activities on. By interviewing the members of the farmers' association, this research also pointed out that the most troublesome problem on Chike Mountain area is the ownership of land which made the farmers can not obtain the loan, either to legally build an ideal pension, on the other hand, the shortage of the water supply in Liushidan Mountain area was the most troublesome problems in this regions. According to the travelers' willing to pay and actually pay, it showed that the consumer surplus of the Chike Mountain is NT$684.83, and the Liushidan Mountain is NT$691.93. By the contingent valuation method, the recreation benefits of these two areas indicated that the total value of the recreation benefits of Chike Mountain is NT$ 9110.13, and of Liushidan Mountain is NT$12396. The IPA(Important Performance Analysis) analysis was applied simultaneously in this research to understand what the visitors' satisfaction degree was, and what the recreation item the visitors placed magnitude on. Finally, this research found out that visitors to these areas made a great deal of impact on the environmental sanitary, local traffic condition, lodging facilities, and the unique of bucolic landscape. The food service and the navigation of local customs were the matters that needed to improve the most.

被引用紀錄


王美晴(2015)。困守與求變:龍潭茶業轉型之研究〔碩士論文,國立交通大學〕。華藝線上圖書館。https://doi.org/10.6842/NCTU.2015.00904
張景雯(2010)。比較健康效用權數,付費意願與生活品質量表之相關性 -以乾癬患者為例〔碩士論文,臺北醫學大學〕。華藝線上圖書館。https://doi.org/10.6831/TMU.2010.00168
葉瑞燕(2010)。台灣東部地區休閒農業區關鍵資源與關鍵流程影響經營管理之研究〔碩士論文,國立屏東科技大學〕。華藝線上圖書館。https://doi.org/10.6346/NPUST.2010.00088

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