Page 120 - 2018 Annual Report Council of Agriculture, Executive Yuan

Collective Singing The Harvest Song Unit 4: Marketing Agricultural Products and Communicating Rural Policies A group photo from the 6th National Agriculture Congress. provide information on technology R&D, press conferences, presentations of results of policies or activities, soft knowledge, agricultural weather reports, and agricultural information sharing. Through diversied and lively approaches including videos, picture cards, and live feeds, the COA holds monthly interactive activities for Facebook fans, effectively informing people about policies, technology, and so on. We also rapidly reply to citizens’ questions, providing real-time services. In 2018, the number of people on our Facebook fans page increased by over 90,000, a growth rate of 175%, with an increase of 2.8 times over 2017 in the number of people browsing the site per day; these are extremely impressive results. (3) Promoting “Agriculture for All” through broadcast media In 2018 the COA held 130 press conferences and issued 325 news releases, and through channels like print media, television, radio, outdoor media, arranged media visits, and exhibition and sales activities, continued 118 Broadcasting on LINE: Introducing young pig farmers. Facebook video: A day in the life of quarantine detector dogs.